Marketing Perspectives

Finding my Power & Purpose

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Many of you know about the beginnings of my marketing business. I left my corporate job doing Marketing for Apple to have my baby boy, and then had a long distance move from the UK to Colorado. So much change in just a couple of years. And then there was the change from employee to…

Business Growth Tips

Getting your foundations right

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These last two weeks* have been all about the PIVOT – everyone is trying to focus on how to change things up and make things work to survive the current situation. In the marketing pivot sessions I have run, and in conversations with small businesses in general,  I am struck more and more that this situation is taking…

Marketing Trends

Community – rising up together

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  Community – rising up together My day yesterday was bookended with Chamber of Commerce and Business Association meetings – all now virtual of course – and I was struck by some of the stories I heard of community pulling together. Times are definitely tough but there is a feeling of a return to local grassroots community…