How the Marketing Navigation System Works:
Step 1 – The Marketing Scorecard:
You can’t know where to go if you don’t analyze where you are. Use this template, with an accompanying online video to understand where your business lies and what your goals are. Discover your marketing strengths and personality so that you can decide what the best steps are for you.
You can download the marketing scorecard for free here.
Step 2 – The Marketing Power Session:
For a major insight shift book the marketing power session.
Complete the pre-work with the marketing scorecard, then move onto the communications blueprint.
The blueprint informs every aspect of your marketing – all tailored exactly to your business. It gives crystal clarity on exactly what you should be talking about on social media, your website, in emails …. everything.
Next complete a 1 on 1 workshopping session with Catherine to run through the scorecard and blueprint. Thanks to the info you’ve gathered we’ll generate several initial “quick win” ideas. Focus, focus, focus is the name of the game here as we establish where to target for effective marketing that builds results.
You can book a marketing power session here.
Step 3 – The Marketing Navigation System:
Then let’s take these big picture ideas and really get to work to transform your business and your growth over the next 6 months.
You’ll work twice per month in 1 on 1 sessions with Catherine to really kick everything into high gear and be supported by online training modules to deep dive on all aspects of small business marketing.
Together we’ll build your 1 page marketing plan and then dive into action to implement your plan over the next 6 months for a truly impactful transformation.
To increase your knowledge and to guide you on your priorities you’ll have access to online modules covering :
- Social media success
- Email marketing mastery
- Simple but effective website and online marketing
- Managing and automating customer data and communications
- Design: DIY or using a designer
- Writing great copy and communications
- Working with the press
- Strategic partnerships, networking and events
$397 per month