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Navigating the Next Months

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Navigating the next months How are you setting your compass? A couple of weeks ago I talked about having 3 key activities to work on for marketing your business this month. Some short term actions to keep consistency going. Something like increasing from 3 to 5 social media posts per week. Or sending an email…

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What’s your perspective?

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What’s your perspective? Are you looking backward or forward? Let’s be blunt – there is no end to the uncertainty at the moment. It is still hard to see when things will change – and in what way. Hopefully we’re all still taking those deep breaths. It’s human nature to base a lot of decisions…

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New Power & Purpose

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New Power & Purpose So today is finally the day of my new brand name and relaunch. Over the past months the name I knew I should get behind has started to crystallize in my mind. Power & Purpose are words that resonate for me now throughout every aspect of my life. They prompt questions…

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Finding my Power & Purpose

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Many of you know about the beginnings of my marketing business. I left my corporate job doing Marketing for Apple to have my baby boy, and then had a long distance move from the UK to Colorado. So much change in just a couple of years. And then there was the change from employee to…

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Getting your foundations right

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These last two weeks* have been all about the PIVOT – everyone is trying to focus on how to change things up and make things work to survive the current situation. In the marketing pivot sessions I have run, and in conversations with small businesses in general,  I am struck more and more that this situation is taking…